Personalized Email

Personalize your email with receiver name, using custom fields such as first name or company name in 2 clicks. It works the same way as a mail merge in Microsoft Word.

Email Templates

Choose from built-in professional, industry-wise email templates to start creating your email.

Easy WYSIWYG Editing

Use the built-in WYSIWYG editor to edit your email campaigns designs. You can create layout, format text, upload and embed images, insert links and more.

Upload or Import Content

Also, using the WYSIWYG editor, you can upload your existing email template design from your computer or import it from a online web page.

Use Your Existing Template

You can import or copy paste your existing email template (with images) into Express Marketer in a few clicks.

Upload Images with Ease

Upload and embed unlimited images into your email templates. Unlimited free image hosting is included with every account.

Advanced HTML Editing

Advanced users have full access to customize the HTML code of their email template, right from the WYSIWYG editor's "source" tab.

Design Once, Delight Many

Our email templates have been designed and tested to fucntion in all famous email service (including Yahoo, Hotmail, Gmail and Outlook), meaning your contacts see your email message precisely as you mean it to be seen.

Automatic Inbox Preview

For maximum impact and click throughs it's important that your email looks the same in all of the popular email clients, which isn't always easy.

Luckily Express Marketer's inbox preview tool shows how your email will look in all of the popular email clients (Yahoo, Gmail, Hotmail, Outlook, etc).

If something is found to be out of place, you're shown exactly what to change to ensure maximum inbox compatibility.

Free, Built-In Spam Checking

Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber's inboxes (and not junk mail folder) as possible.

Easy, Automatic Unsubscribes

The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.

Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.

Forward to a Friend Link

Encourage subscribers to share your email by including a "forward to a friend" link in your email. You can even see a report on who forwarded your email to a friend and when!

RSS Archive of Sent Emails

Express Marketer creates an RSS archive of emails you send automatically, making it easy for you to display the archive on your website or anywhere that supports RSS.

Custom Fields

Create multiple custom fields to store additional information about contacts such as location, interests, last name, phone number and more.

You can then add custom fields into your email campaigns to personalize them, similar to a mail merge in Microsoft Word.

Create Multiple Contact Lists

Create as many contact lists as you need, allowing you to group contacts based on type or lead source, such as "newsletter subscribers" and "sales leads".

Add or Import Contacts

Type in contacts details one by one or even import existing contacts from Microsoft Excel, Outlook or a CSV file.

One-Click Unsubscribe Links

Automatic unsubscribe links in your emails give subscribers peace of mind and help you more than comply with CAN-spam laws.

Bulk Remove Contacts

Remove large groups of contacts from your list by typing in their email addresses or uploading a file.

Website Signup Forms

Easily create customized signup forms with your company's color scheme to add to your website.

Double Opt-In Confirmation

Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

Modify Subscription Details

Each contact on your list can modify the details of their subscription, such as email address, first name, preferences and more

Email Open Reporting

You've created and sent the perfect email campaign, but how many people opened it and when? Express Marketer tells you this and more.

From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail.

You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.

Link Click Tracking

See which links were clicked, by who and when. Your sales team can follow up with leads who've shown interest in your products by clicking a link in your email. Talk about making contact at the right time!

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Email Bounce Tracking

Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as "Email address doesn't exist".

Unsubscribe Reporting

See unsubscribe statistics for each email campaign you send, either for a specific date or over time.

You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates.

Forward to a Friend

See how viral your email campaign really is with complete details of who forwarded your email to a friend and when.

Google Analytics Integration

As you're sending an email campaign you can type in your Google Analytics details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and e-commerce conversions for that campaign.

"Do Not Mail" List

The built-in email suppression tool allows you to keep lists a list of contacts who shouldn't (and won't) be sent your emails under any circumstance.

One Click Unsubscribes

The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.

Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.

Automatic Bounce Handling

Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.

You can also export a list of which email addresses bounced and see both soft and hard bounce details.

Double Opt-In Confirmation

Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

Contact Details in Footer

Express Marketer allows you to enter your complete company contact details which can be added to the footer of every email you send. This helps subscribers remember who you are and why they joined your list, and reduces the chance of your email being marked as spam.

HTML, Text or Both (Multipart)

Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart emails are sent as HTML and text and your subscriber's email client will show whichever version it supports best.

Create Multiple Autoresponders

Autoresponders are emails which get sent to a contact after they've been on your list for a certain time, such as 24 hours or 2 weeks.

Express Marketer allows you to create multiple, sequential autoresponder emails for each of your contact lists.

Filter the Recipient List

You can assign an autoresponder to your entire list or only a portion of it, such as those in New York with under 10 employees or leads from last week's trade show who have ticked the "Send me more information" box on your signup form.

This means you can assign multiple autoresponders to one list based on custom filters instead of separating your contacts across multiple lists.

Open/Link/Unsubscribe Reporting

Just like email campaign statistics you can see who opened your autoresponder, which links they clicked on and more, including unsubscribe and bounce reports.

Split Testing

Find out which of your email campaigns performs the best based on open rates and click-thru rates with split testing.

You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time!

Unlike other email marketing software which limits you to A/B split testing, you can test unlimited variations in a single split test.

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Triggers

Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more!

With triggers you can:

• Send recurring emails based on a date such as a birthday
• Add contacts to new lists based on events (such as opening an email or clicking a specific link)
• Remove contacts from the list they are on based on an event
• Add/remove a contact from a list on a date in the future

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Google Calendar Integration

Express Marketer has full support for your Google calendar. Easily add follow up reminders to your Google Calendar simply by clicking the "Add to Google Calendar" icon next to any date field when editing a contact's details.